After their failed Dylan Mulvaney deal, Anheuser-Busch will lay off hundreds of workers. Modelo eventually overtook Bud Light as America’s favorite beer.
Anheuser-Busch CEO Brendan Whitworth announced the layoffs Wednesday. Because the company employs around 19,000 individuals in the United States, it is expected the layoffs will result in the loss of jobs for approximately 380 workers.
Bud Light CEO would rather lay off 400 workers than apologize or resign himself https://t.co/Sb1LWeDbnn
— DC_Draino (@DC_Draino) July 27, 2023
According to a Wednesday email, laid-off workers will get severance compensation from their unused days off, six months of company-paid medical coverage, and help finding a new job.
A spokesperson for the company stated the restructuring will result in the elimination of numerous levels within its existing structure.
Employees who interact directly with customers, such as those working in breweries and warehouses, as well as truckers and field sales reps, will not be affected by the layoffs.
In April, Anheuser-Busch announced a controversial relationship with transgender influencer Dylan Mulvaney. Since then, Anheuser-Busch’s market value plummeted by $27 billion and two top executives took a “leave of absence.”
Following the Dylan Mulvaney marketing fiasco, Bud Light fell from the top 10 US beers this month.
Stop sending Ukraine all of our money and weapons.
Send them Bud Light instead.
No one here drinks it anymore.
— American Warrior for Christ (@johnrackham82) July 28, 2023
The brand ranks first by volume but second by dollar sales, behind Constellation Brands’ Modelo. According to a YouGov poll of 1,468 people, popular opinion of the brew plummeted to the bottom 10.
While the percentage of Americans who ‘loved’ Bud Light didn’t change, other beers rose, pushing it into 15th place. YouGov surveyed 1,468 Americans in April–June 2023.
In 2023, 58 percent of Americans enjoyed Guinness, 53 percent preferred Corona, and 51 percent liked Heineken.
According to YouGov, 42% of Americans ‘liked’ Bud Light in the second quarter of 2022, matching Corona Extra, Dos Equis, and Coors Light.
In the second quarter of 2023, Bud Light’s approval remained the same, but other beers’ approval rose, tying it with Pabst Blue Ribbon, Miller Genuine Draft, and Miller Light.